Alyss Toys grabs mic-o-mic

New look for popular construction system to roll out from this month.
Publish date:
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Ambitious Alyss Toys has further bolstered its portfolio with the addition of the mic-o-mic construction system.

Created by German firm Schaefer Toys, the line has had its packaging completely redesigned. Each model is now encased in a smart black litho-laminated front opening box, displaying graphics and images of the finished models contained within.

The top flap can be lifted at the point of sale, allowing customers to view the component parts which are in a tray and covered with a tamper-proof protective die-cast plastic cover.

The inside is printed with written instructions and diagrams.

Each kit comprises textured parts which are connected by pins and clips to create models such as helicopters and sailing ships. Alyss Toys will roll out the new look line from this month.

Elizabeth Nield, sales director at Alyss Toys, said: “Our initial targets are premium independent establishments and we intend to build the brand steadily, but surely.”

Alyss Toys:
01285 762039

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In Greek, its name means ‘noble and exalted’, and Alyss Toys has been determined to establish itself strongly since coming onto the scene in April 2012. Samantha Loveday chats to MD Robin Bennett to find out how the past year has been for the firm and what the future holds

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