Ambitious Alyss Toys has further bolstered its portfolio with the addition of the mic-o-mic construction system.
Created by German firm Schaefer Toys, the line has had its packaging completely redesigned. Each model is now encased in a smart black litho-laminated front opening box, displaying graphics and images of the finished models contained within.
The top flap can be lifted at the point of sale, allowing customers to view the component parts which are in a tray and covered with a tamper-proof protective die-cast plastic cover.
The inside is printed with written instructions and diagrams.
Each kit comprises textured parts which are connected by pins and clips to create models such as helicopters and sailing ships. Alyss Toys will roll out the new look line from this month.
Elizabeth Nield, sales director at Alyss Toys, said: “Our initial targets are premium independent establishments and we intend to build the brand steadily, but surely.”
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.