The outlet at 49, Shillinghill will open on July 21st, in the former Ethel Austin premises. It will be the first store in the Alworths chain not to be located in an ex-Woolworths site.
Alloa will be the third Scottish store, following openings in Cupar, Fife and Forfar, Angus last month. The chain plans to open a further seven stores in the country and is looking to have 22 sites in the UK in total by the end of the year.
Andy Latham, managing director of Alworths, said: “Opening our tenth store will be a significant milestone for us. We’ve always maintained that we were not limiting our store search to just ex-Woolies sites.
"This will be the first store in the chain not to be located in an ex-Woolies site. Our priority, as always, is to find good sites in traditional market towns and to be a local department store on the High Street.”