Alvin and the Chipmunks arrive at Build-a-Bear

Firm links with Twentieth Century Fox Consumer Products to offer make-your-own Alvin and Brittany plush.
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From November 25th, consumers will be able to make their own Alvin and Brittany, stars of the third instalment of the family film franchise, Alvin and the Chipmunks: Chipwrecked, which is released in cinemas on December 16th.

Also available will be mini Alvin and the Chipmunks friends, Simon, Theodore, Jeanette and Eleanor in pre-stuffed mini form, all dressed in island clothing.

Maxine Clark, Build-A-Bear Workshop founder and chief executive bear, commented: "Fans of Alvin and the Chipmunkswill be excited to find these friends at Build-A-Bear Workshop.

"Our Guests will love taking home these characters from the big screen for endless entertainment long after the credits roll."

Jeffrey Godsick, president of Fox Consumer Products, added: "Build-A-Bear Workshop’s latest product line highlights the iconic features of both Alvin and the Chipmunks and The Chipettes in a merchandising program that is sure to inspire Guests this holiday season."

Make-your-own Alvin comes in a Hawaiian t-shirt while make-your-own Brittany comes wearing a fuchsia slip dress. Additional outfits include a white tux for Alvin and a salsa dancing dress for Brittany. The accessories, Alvin, Brittany and friends will be available in stores and online at

When shoppers purchase an Alvin or Brittany plush, they will receive a virtual chipmunk for their online character to redeem on, the Build-A-Bear Workshop online entertainment destination and virtual world.

Additionally, all customers will be able to view an Alvin appearance on The Chloe Show and enjoy two Alvin and the Chipmunks: Chipwrecked trailers in the Bearville theatre.

Build-A-Bear Workshop will also offer a Chipwrecked Screening Sweepstakes on the Build-A-Bear Workshop Facebook page from November 25th to December 11th. Guests aged 13 and older will be able to enter to win a private screening of Alvin and the Chipmunks: Chipwrecked for themselves and up to 300guests. Visit Build-A-Bear Workshop’s Facebook page, for more details or to enter.


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