Altius teams with Cardies to build Magic Choc presence

Flexible and edible Belgian chocolate will now be available across South Africa.
Publish date:
5_Magic Choc.jpg

Altius Trading, the South African distributor of Magic Choc, has joined forces with Cardies South Africa to further expand the brand.

Magic Choc is flexible and edible Belgian chocolate that doesn't melt. It can be modelled into various different styles - a patent protected method of tempering the chocolate allows it to set, while remaining flexible.

Each box comes with three bags of chocolate - white, dark and milk. There are three different pack sizes - Starter Pack, Activity Pack and Deluxe Activity Pack.

"We are delighted to team up with Cardies to further build the Magic Choc presence and availability across South Africa via the retail sector," said Greg Bowman, sales director at Altius Trading. "Cardies holds a unique place in the distribution market and we feel that both parties will benefit from this partnership."

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019