Alpha Toys brings back Pony World

Firm appointed as distributor for the refreshed range, popular in the 90s.
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Pony World was launched in 1995 and successfully sold by RC2 (Learning Curve) until around 2006.

The new range has been resized and features an eight-inch high horse and a seven-inch high dressed rider with price points from around £5.99 - £14.99.

Alpha's new collection features four SKUs, with multiple colour and style assortments in the new Horse & Rider Sets and Horse with Accessories.

The Show Jumping Set comprises a show jumper in black jacket, scarf, crop and white jodhpurs on a large horse complete with saddle with metal stirrups, saddle pad and reins. There is a brush, water trough and a bucket, along with a show jump with eight poles and two flags.

In the Horse & Rider series, children can choose from the a show jumper with red jacket and white jodhpurs on a black horse or the eventer, which comes with a blue jacket and cream jodhpurs on a bay horse, while the Irish competition is provided by rider in a green jacket on a white horse.

The Horse with Accessories features a blanket, water trough, bucket, grooming brush and more. Choose either a white or black horse or the chestnut.

And finally there is a return for the Shetland Ponies Set. Three Shetlands with removable blankets and reins.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.