Alpha readies new toy lines for Distoy 2017

‘We look forward to exhibiting for the first time at Distoy and welcoming visitors to our showroom in St Ermins Hotel,’ says Alpha’s Mark Hyndman.
Author:
Publish date:
0 alpha drones.jpg

Alpha Group UK is set to reveal new toy launches at Distoy in June.

Guests to the St Ermins Hotel will get the chance to view new brands including Mix’em Ups, Cubie Cuties, Opti-Morphs and Blazing Teens, as well as product extensions to the pre-school brand, Super Wings.

Meanwhile, key launches for A/W17 will be showcased ahead of the launch in July, including Drone Force, a line of R/C drones designed for younger flight enthusiasts.

"We have seen exceptional interest in our brands since we first unveiled them to the industry back in February,” said Mark Hyndman, general UK country manager at Alpha Animation and Toys.

“We look forward to exhibiting for the first time at Distoy and welcoming visitors to our showroom in St Ermins Hotel."

Related

Distoy.jpg

Distoy 2017

The show is housed in two venues, including St James' Court and The St. Ermin's Hotel in London.

0 fraggle rock toys.jpg

Super Impulse readies Fraggle Rock toy line

‘Fraggle Rock is an iconic classic and we are over the cave thrilled to have partnered with The Jim Henson Company to bring the brilliant puppetry from the timeless show to today’s generation,’ says Super Impulse’s Alan Dorfman.

0 alpha logo.jpg

Alpha Group acquires Baby Trend

‘Acquiring Baby Trend will allow us to bring our innovative technology and outstanding intellectual properties into a whole new category,’ says Alpha’s Wang Jing.

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019