Alpha Animation and Toys to launch first UK subsidiary

Leading the new UK hub, the former Hasbro, Zapf, Flair and HTI executive, Mark Hyndman has been appointed general manager UK and Ireland.
Author:
Publish date:

Alpha Animation and Toys is growing its global reach with the launch of its first UK subsidiary.

The move follows the successful launch of a number of offices across the globe, including North America, France and Spain.

Leading the new UK hub, the former Hasbro, Zapf, Flair and HTI executive, Mark Hyndman has been appointed general manager UK and Ireland.

President of Alpha Group US and Europe, Jean-Christophe Pean, said: “One of the key pillars of our growth strategy is international expansion through the establishment of Alpha subsidiaries in key markets.

“Having successfully worked for some of the key toy companies in the UK, Mark brings unparalleled expertise to the role.”

Hyndman added: “I am delighted to be joining Alpha Group at this exciting time, we have ambitious plans for the UK market and our portfolio of brands has acute potential.

“Super Wings in particular provides us with a great opportunity as we look to replicate our tremendous success in France and Spain.”

Alpha will now be showcasing its new 2017 ranges at the Hong Kong and Nuremberg Toy Fairs.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019