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Alligator signs JLS - ToyNews

Alligator signs JLS

Alligator Books has sealed a deal with Rights Management International to add the boy band to its roster of licences.
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Alligator will begin production on a range of Sticker Fact Files, poster books, magnets, sticker paradises, 3D stickers and sticker fun sheets featuring Aston, Oritsé, Marvin and JB. The range is due to launch at retail in January 2011.

Neil Rodol, commercial director at Alligator Books, commented: “We are delighted to be partnering with Rights Management International on JLS and we believe this licence has enormous commercial potential.

“Our range of JLS pocket money products allows us to connect with their teen and tween fanbase and we are keen to extend our portfolio to include this demographic.”

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