All Sheep shape for Nickelodeon

Aardman Animations’ much-vaunted new children’s brand Shaun the Sheep is continuing to make headway round the world following a far-reaching deal signed with Nickelodeon International.
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The deal comes hot on the heels of a raft of key broadcast and licensing agreements signed for the property, ensuring that Shaun will now be seen in a total of 72 territories worldwide.

Aardman International has now sold Shaun the Sheep to Nickelodeon Benelux, Spain, India, Australia and New Zealand. The series will launch in Benelux in April, Spain and India in May and Australia and New Zealand later in the year once it has broadcast on ABC and TVNZ.

The 40 x 7-minute stop-motion animated series commissioned by CBBC in the UK features the star of Oscar-winning Wallace and Gromit short A Close Shave. Making its debut in March, Shaun the Sheep is aimed primarily at children aged 4-10 years old.

Alix Wiseman, head of sales at Aardman International says: “We are thrilled that Nickelodeon has made such a commitment to Shaun the Sheep and that the new series will be seen by their viewers across the globe.”

“Shaun the Sheep is a perfect fit for Nickelodeon’s international channels, without saying a word he speaks volumes with a single look or glance,” noted Jules Borkent, vice president programming, Nickelodeon International. “The strong brand awareness, silly humour and great characters will really appeal to our audience.”



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