Grammy Award winner and co-creator of interactive children's app The Journals of Mama Mae & LeeLee, Alicia Keys will help cut the ribbon at US Toy Fair's opening ceremony on Sunday, February 16th at 10am.
Following this, Keys will hold a press conference on the app with TIA's VP of meetings and events, Marian Bossard.
The opener will officially kick off the largest toy show ever held in North America, with an anticipated 30,000+ attendees from 100 countries expected to head to New York and the Jacob K Javits Convention Center to check out exhibitors across a record breaking 411,500+ net square feet of space.
"Renowned for being the only toy marketplace in the world that provides showgoers with direct access to the unique and innovative playthings made by North American toy companies, Toy Fair 2014 is expected to be bigger and better than ever before," said Bossard.
"We look forward to welcoming global buyers, exhibitors, licensors, entertainment executives and other play industry professionals for a jam packed week of business, networking and world class education."
US Toy Fair takes place from February 16th to 19th.