Airfix targets schools with new Project

Airfix has launched a new plan aimed at capturing kids' interest in its kits through schools.
Author:
Publish date:
Social count:
0
3853_mypictr_300x300.jpg

Project Airfix sees the firm launching a brand new kit aimed at encouraging school-children and members of youth organisations to try out kit modelling. 

The set is priced at £39.99 (including free P&P) and consists of 15 1:72 scale Spitfire kits, 18 pots of Humbrol Acrylic paint, 15 tubes of Polystyrene Cement, six packs of assorted brushes, an Airfix Catalogue and leaflets to explain and join the Airfix Club.

All schools or youth organisations need to do to take advantage of Project Airfix is print off the order form, available at www.airfix.com/project-airfix and send it to Airfix along with proof of the school or youth organisation, plus payment. Airfix will then send the complete pack back.

Children will also get the chance to have their finished Spitfire featured on the Airfix website.

Darrell Burge, Airfix marketing manager, commented: "Airfix are pleased to offer schools and youth organisations nationwide the chance to experience the exciting world of Airfix modelling with the introduction of Project Airfix. Not only is the set easily accessible and very cost effective but it also has the ability to really bring children together in a fun and enjoyable way."

Related

5_VTECH 1.jpg

Too cool for school

Tough times for retail mean products with added value are key to keeping sales up. Science and educational toys are ideal and appeal to parents and kids alike with emphasis on learning through play. ToyNews takes a look at what's available...

5_Pocoyo.jpg

Lego goes to school

Lego Technic has linked up with the National Schools Partnership to bring construction to extra-curricular activities

3411_mypictr_300x300.jpg

SECTOR GUIDE: Pre-school

In our second focus on the pre-school sector in 2011, manufacturers are now looking ahead to big new launches and extensions of existing ranges for next year. ToyNews highlights what?s on offer?

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.