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Airfix targets schools with new Project - ToyNews

Airfix targets schools with new Project

Airfix has launched a new plan aimed at capturing kids' interest in its kits through schools.
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Project Airfix sees the firm launching a brand new kit aimed at encouraging school-children and members of youth organisations to try out kit modelling. 

The set is priced at £39.99 (including free P&P) and consists of 15 1:72 scale Spitfire kits, 18 pots of Humbrol Acrylic paint, 15 tubes of Polystyrene Cement, six packs of assorted brushes, an Airfix Catalogue and leaflets to explain and join the Airfix Club.

All schools or youth organisations need to do to take advantage of Project Airfix is print off the order form, available at www.airfix.com/project-airfix and send it to Airfix along with proof of the school or youth organisation, plus payment. Airfix will then send the complete pack back.

Children will also get the chance to have their finished Spitfire featured on the Airfix website.

Darrell Burge, Airfix marketing manager, commented: "Airfix are pleased to offer schools and youth organisations nationwide the chance to experience the exciting world of Airfix modelling with the introduction of Project Airfix. Not only is the set easily accessible and very cost effective but it also has the ability to really bring children together in a fun and enjoyable way."

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