Airfix puts together Doctor Who deal

The Airfix brand has been given a much needed boost with a deal to produce Doctor Who model kits.
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Airfix now looks set for a prosperous future after signing a deal with BBC Worldwide to license a range of Doctor Who models – the first products since Hornby saved the kits company from collapse.

Model enthusiasts will now be able to create their very own Doctor, his companion Martha and an eight-inch Tardis. The Tardis contains a chip, making it the first Airfix model in the company’s history to feature light and sound effects.

Frank Martin, CEO Hornby Hobbies, commented: “I was never in any doubt that Airfix was the right fit for us and that we could bring it back to life. We always felt there was great potential for the brand to reach out to today’s youth.”

He continued, “Doctor Who’s resurgence on our screens has been a massive hit with families around the country and it seemed a perfect fit for our vision for Airfix.”

Hornby, Airfix’s parent company, recently released financial figures showing a 37 per cent increase in turnover for the last six months to £24.6m, with pre-tax profits up to £2.6m compared to £1.8m 12months earlier.

Scalextric's performance, boosted by the rising popularity of Formula 1, thanks to the Lewis Hamilton effect, and the move to digital in both Scalextric and Hornby Railways has been attributed with the rise in fortune.


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