Agenta hires Evolution PR

Agenta and Earlybird Toys have increased their marketing support by signing industry specialist PR agency.
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Evolution will provide support for the portfolio of consumer and educational wooden ranges.

The firm’s initial task will be to align the year’s trade marketing strategy, while implementing a consumer strategy to raise brand awareness across all sectors.

Steve Morgan, director of education at Agenta said: “Our brands are incredibly popular in the education sector and growing rapidly in the retail market, but we’re ambitious and still looking to grow further especially as we have many exciting new lines for 2009.

“Evolution with its expertise and extensive experience in the wooden toy market is the team to take us to the next level and we look forward to working with them.”

Agenta Marketing’s brands include Voila and Gowi and the company also imports and distributes a range of pre-school toys and educational products.

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