Agent profile

In our new column in association with Aardvark Swift, we find out about the daily lives of toy agents...
Author:
Publish date:
1969_mypictr_300x300(2).jpg

Who are your current clients?

Vtech, Spinmaster, Drumond Park, Corinthian and Worlds Apart.

What ranges do you deal with?

Various as per above, from baby and pre-school to adult games.

What regional area do you cover?

North of England down to the Midlands

How many retailers do you deal with?

Around 80.

What do you enjoy most about being an agent?

Being out on the road and not confined to an office. Especially on a sunny day. Visiting different people everyday, there’s always something to talk about.

What car do you drive?

Audi A4

What’s your selling secret?

To build a relationship of trust with your customers. When they trust you, they will accept your product recommendations.

What’s your favourite service station?

I begrudge buying petrol from service stations as they charge a fortune. I do like to stop at a Little Chef and am very fond of an omelette breakfast, although I would like to try one of the chefs that Heston Blumenthal has had his hands on.

Do you have any funny/strange/ interesting stories from the road?

When I first became an agent I worked with my dad Rob, and I was very excited about the fact that he insured me to drive his car. The first time I drove it was in the Lake District, we’d stopped at the Little Chef for an omelette breakfast, and afterwards, I got in to drive for the first time.

Whilst driving along a dual carriage way a grouse ran out onto the road with five baby chicks behind her, so I swerved across the road at 60mph. Dad was rather unnerved, but no one was hurt. Later, I couldn’t remember the name of the bird, and, as I was new to the sales industry, I was also unaware of the other term for ‘144’ of a line. I proceeded to tell all my customers that I’d nearly run over a gross, which my dad found highly amusing.

Related

Aquillis.png

INDIE PROFILE: Aquillis Toys

Started by Amanda Griffiths three years ago, Aquillis Toys stocks mostly traditional wooden items. Rob Hutchins finds out more about the business and its plans for the future

INDIE PROFILE: Halesworth Toys

Store owner Nigel Kemp entered the toy industry in the mid Nineties and opened a shop in a building that’s around 500 years old. Robert Hutchins finds out more about the popular indie’s plans for the future

forget.jpg

INDIE PROFILE: Forget Me Not

For more than 25 years, this Culceth based independent toy and book retailer has flourished - and now it has relocated to add a cafe and events area. ToyNews asks Naomi Simpson about top-selling ranges, online plans and the owners' experienced retail backgrounds

5_tmpphppBpkyq.jpg

Lego Agents

This year sees the launch of a brand new Lego theme, Lego Agents. It offers children aged seven plus a new theme based on secret agents and missions, each set comprises of both heroes and villains so children can act out their own stories.

5_Laurabull.jpg

SUPPLIER PROFILE: Schleich

Its high quality Knights, Wild Life and Farm Life productions continue to notch up the sales across a range of retailers, and now Schleich is looking forward to a healthy summer thanks to The Smurfs and further expansion. ToyNews finds out more.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.