The accent-guessing party game, Accentuate has crossed the Atlantic to hit shelves across the US and Canada this week.
The move represents the title’s first international expansion and follows a partnership between the game’s creators Graeme and Fiona Fraser-Bell and US distributors, PlayMonster LLC.
Under the agreement, the game now launches to the new market with a new look and revised gameplay, ensuring relevance for US and Canadian audiences.
PlayMonster has already secured listings with Amazon, Walmart and a large number of independent game stores in the US. The launch is supported by a wide variety of marketing initiatives, including activity for family game bloggers at the Beaches resort and cross-promotion in PlayMonster’s hit title, 5 Second Rule.
“We are so fortunate to find a likeminded ethos, enthusiasm and passion in the team at PlayMonster where Accentuate has an ideal fit within their games portfolio,” said Graeme Fraser-Bell, CEO of Accentuate Games.
Scott Flynn, VP of sales and marketing at PlayMonster, added: “From playing Accentuate in early 2016 and meeting Graeme and Fiona, I was convinced we could make this accent-based game a success in the USA and Canada.
“All of us at PlayMonster are excited about the challenge of spreading the contagious, hilarity of Accentuate throughout the USA and Canada.”