Accentuate heads to the US in PlayMonster licensing deal

The firm is primed for further global expansion with deals across France, Germany and Spain also in the pipeline.
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The team behind the popular accent-guessing game Accentuate is continuing its plans for global expansion thanks to a new US partnership.

The party game outfit, which triumphed on BBC’s Dragons’ Den last July, has teamed with toy and game specialist PlayMonster, who will distribute Accentuate across the US and Canada.

The move has been described as a ‘big step’ for the team and the deal will open the game up to a new potential audience of 350 million people.

Brokered by McGill associations, a US firm made up of Richard Gill (responsible for the international success of Trivial Pursuit and Pictionary) and Catherine McMillen, the new deal is expected to help Accentuate boost its overall growth by 200 per cent on its 2015 earnings.

“This is a big step for us in the global market,” Graeme Fraser-Bell, co-founder of Accentuate, told ToyNews.

“This will increase the audience for Accentuate, increase growth by 200 per cent on 2015 and take us to about 45,000 units this year worldwide.”

The new deal will now see the Accentuate game placed in the ‘very good care’ of PlayMonster, who will have the freedom to tweak the title for its US and Canadian audiences.

“Even with the backing with Dragons’ Den’s Peter Jones, breaking the US market before this licensing deal was a challenge,” continued Fraser-Bell.

“The process of licensing the game is an ideal scenario and we are in discussions with a licensing partner in the EU to do the same across France, Germany, Spain and more.”

Scott Flynn, VP sales and marketing at PlayMonster, added: “When we first played Accentuate in the office, we had a crazy fun time, so we are thrilled to help bring that laughter to game nights and gatherings.”

Peter Jones, who owns a stake in the Accentuate business after the team’s successful appearance on the BBC show, concluded: “It’s great news that in the short period of time since investing in Accentuate Games, licenses have now been secured in arguably two of the most important territories: the US and Canada.” 

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