About Time for a marketing campaign - ToyNews

About Time for a marketing campaign

Despite a knock-back from the Dragon?s Den, board game About Time hits shelves.
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Circa Circa has secured listings for the game in John Lewis and Hamleys and is planning a marketing campaign in the run up to Christmas.

The seasonal push begins with a demo day at John Lewis in London's Oxford Street on September 27th.

The inventors of the game, Joe Gill and Iain McGill, will be at the launch day alongside the Cleopatra character from the game. The launch will be open to the media and general public.

Fizz Communications and Hotcake Marketing have been enlisted to carry out PR and marketing around the launch and will carry out a combination of viral, events, press and online advertising.

Inventor Ian McGill said: “Seeing the game in shops feels great, I’m passionate about it and confident it’s a winner.”

The firm also plans to add new features to its online website – www.timegame.co.uk.

About Time allows players to test general knowledge and lateral thinking with 300 question cards and over 1,500 questions about events from 2008 to 1,000 BC.

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