Aardman Animations has teamed up with Enable Interactive to create a new virtual world for kids - WebbliWorld.com.
Commissioned by WebbliWorld Limited and designed and developed by Aardman and specialist agency Enable, the website features animated films staring new characters, as well as interactive games and adventures.
WebbliWorld will have numerous tie-ins to advertising clients, which will sponsor different sections of the site, in additon to the two initial sponsors, Puffin Books and the World Wildlife Fund.
"WebbliWorld.com was a fantastic opportunity for Aardman as it allowed us to show that our animation and design skills are just as relevant in web design," said Heather Wright, head of Aardman's TV commercials division. "Our designer created the highly colourful, energetic and immersive world which kids love and which is something fresh and different, completely from scratch."
The site has been designed to provide children with a safe online world in which they can experience the vast resources of the internet, including entertainment, educational resources and news feeds. The next phase of the site will include a search engine and a social networking community.