Aardman looks to girls market

Animation specialist wants to be an expert across all sectors, including children's, family and pre-school.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

After enjoying success with Wallace & Gromit and Shaun the Sheep, as well as looking to enter the pre-school market with Timmy, Aardman has revealed it is now seeking various girls properties to bolster its portfolio.

Head of licensing and marketing Sean Clarke told ToyNews stablemate Licensing.biz that Aardman is looking at various girls properties, both in terms of developing its own IP as well as representing a third party.

He said in five years' time he wanted Aardman "to continue to be known for creative excellence, but across all sectors including pre-school, children's and family".

Aardman has enjoyed a busy 2007, establishing Shaun the Sheep as a key property, revamping Wallace & Gromit and revealing new brands Timmy, Chop Socky Chooks and Little J.

To read the full interview with Clarke, click here.

Related

66_mypictr_200x200(2).jpg

Girls' market

The girls market continues to be a lucrative buy tricky sector, as toys are constantly battling against other mediums like music, fashion and gaming. Licensed properties still figure highly, but so do more interactive based toys, with even traditional plush now featuring these elements...

5_Pocoyo.jpg

Flair scoops Aardman deal

Flair has signed a licensing deal with Aardman Animations to produce a range of creative play sets based on the firm's well-known character line-up.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.