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Aardman looks to girls market - ToyNews

Aardman looks to girls market

Animation specialist wants to be an expert across all sectors, including children's, family and pre-school.
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After enjoying success with Wallace & Gromit and Shaun the Sheep, as well as looking to enter the pre-school market with Timmy, Aardman has revealed it is now seeking various girls properties to bolster its portfolio.

Head of licensing and marketing Sean Clarke told ToyNews stablemate Licensing.biz that Aardman is looking at various girls properties, both in terms of developing its own IP as well as representing a third party.

He said in five years' time he wanted Aardman "to continue to be known for creative excellence, but across all sectors including pre-school, children's and family".

Aardman has enjoyed a busy 2007, establishing Shaun the Sheep as a key property, revamping Wallace & Gromit and revealing new brands Timmy, Chop Socky Chooks and Little J.

To read the full interview with Clarke, click here.

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