A call to arms? - ToyNews

A call to arms?

Samantha Loveday picks out the key points made by the BRC's director general at the BTHA day.
Author:
Publish date:
5_editors-comment.jpg

"It is time for retail to fight back. It is not the end of retail. It is the end of mediocrity."

These were the words of the director general of the British Retail Consortium, Stephen Robertson, as he addressed June’s BTHA Industry Day. 

While the whole event was, once again, superbly put together – with a line-up of speakers which this year included Olympic Gold medallist Jonathan Edwards CBE (who even tweeted ToyNews afterwards) – for me, Robertson stood out as he highlighted the latest retail trends and questioning whether we, as an industry, are really on top of the new channels.

From the rise of purchasing on tablets – which notably peaks on a Sunday, rather than the High Street which sees a high on Saturday and online which is Monday, and how this could affect our messages – to the fact that the High Street is nowhere near finished, despite life being difficult, Robertson certainly gave the room food for thought.

Retail, he said, is a contact sport. Store managers can be the greatest asset – we see this every month in our Mystery Shopper column; the stores which come out on top most often have enthusiastic, chatty, knowledgable and approachable staff.

Robertson finished up by stating: It’s good to be first; it’s better to be good; it’s best to be both. I couldn’t agree more.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

5_Full Window street.jpg

Armed and ready

Character Options? opening salvo of its much-vaunted plan to bring back military action figures with its HM Armed Forces range will be a launch on May 8th ? VE Day. The plan incorporates TV, press and PR and will be the biggest in Character's history.

5_mungo.jpg

How was 2012 for toy licensing?

While some areas continued to struggle this year, there are signs of improvement. Samantha Loveday asks some key licensing execs for their views on the year gone by, the challenges and what 2013 might hold.

5_scholastic-brand-profile.jpg

SUPPLIER FOCUS: Scholastic

You may know it as a publishing company, but Scholastic also has a 120-strong library of arts and crafts kits which is helping it make a name for itself in the toy business, too. Samantha Loveday finds out more about the Klutz brand and what?s coming up next.

15_meroncourt.jpg

SUPPLIER FOCUS: Meroncourt

There?s a new distributor currently making its name in the toy business, with Meroncourt already boasting the likes of Ingo, Zinc, D?arpeje and Uncle Milton in its portfolio. Samantha Loveday speaks to sales director Steve Walsh to find out more about the firm?s plans.

10_simon-hedge.jpg

THE BIG INTERVIEW: Simon Hedge, MD, Flair

An ambitious GP Flair is pushing on in a big way this year, with its sights firmly set on being a top five manufacturer. Samantha Loveday talks to managing director Simon Hedges, in his first interview since taking on the new role.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.