42% of kids would prefer a London 2012 toy

Dubit research reveals what kids think about London 2012, Euro 2012 and outdoor toys.
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"500 children aged six to 12 were asked if they were expecting new sporting goods, sports kit, normal clothing, bags, toys and flags this summer, and whether they would rather these items were branded with this summer’s biggest events.

42 per cent of kids said they would prefer a toy if it carried London 2012 branding, and 34 per cent said they would show preference to a toy if it carried the Euro 2012 logo. Of course, this doesn’t mean that every toy should be branded, but where it’s suitable there will be a clear advantage."

To find out what kids expect to be playing with this summer, click here to read Dubit's research in full.

London 2012 vs Euro 2012: Items kids would prefer with branding (click to expand):

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DUBIT: Summer time

Research carried out by youth research specialist, Dubit, shows that kids across the UK have embraced both the London 2012 and Euro 2012 logos.

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