400,000 appBlasters sold to retail

Apptoyz is preparing to showcase its next generation of iPhone-enabled toys at Toy Fair 2012.
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Apptoyz has distributed over 400,000 units of the appBlaster since launching the iPhone-based toy at Selfridges in July.

Spin Master is currently distributing the appBlaster in the US and apptoyz has global distribution deals set up in Hong Kong.

Josh Forrow, co-founder of apptoyz International, said: "Ever since we first showcased the apptoyz range at Toy Fair in January we’ve had a brilliant response from both gadget fans and retailers.

"The appBlaster has proven to be the hero product, as it looks so different to any other gadget toys on the market. It’s brilliant for us to be at the forefront of a brand new category of toys and we’ll be revealing the next generation of apptoyz at Toy Fair 2012."

Software is an integral part of the apptoyz experience - games currently available for appBlaster are Alien Attack, Pull and TinCan Alley, which are all downloadable from the App Store. Out next is the licensed Marine Sharphooter, with Wacky Hunter and Duck Hunter due shortly after.

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