An inventive outdoor 3D advertisement promoting the Kurio kids' tablet has launched in Covent Garden.
InspirationWorks kicked off the campaign in conjunction with Eclipse Media Malls. The ad uses 3D technology and runs across four screens in the popular London shopping area.
Kurio is the only toy brand taking part in the promotion.
InspirationWorks' UK Marketing Director Tracey Devine said: "This campaign is a totally new avenue for Kurio’s marketing campaign and gets the brand into one of the busiest parts of London during the key selling period.
"We’re really excited to see Kurio popping out of screens at consumers."
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