The doors have opened at the 39th Hong Kong Toys & Games Fair, which runs until January 10th.
It got underway at 9.30am this morning at the Hong Kong Convention and Exhibition Centre. At the time of writing, the first day of the show is actually already over, as Hong Kong is eight hours ahead of the UK.
The show is expected to welcome over 2,000 exhibitors from around the world and thousands of retail buyers.
There's a Brand Name Gallery, which contains top of the range products, Kidult World, focusing on the industry trend of premium adult toys and games, as well as a host of toy category zones and more.
The Toys & Games Fair takes place alongside the Hong Kong Baby Products Fair, Hong Kong International Licensing Show and the Hong Kong International Stationery Fair.
Last year, 1,893 exhibitors from 43 countries and regions exhibited, with over 35,800 buyers from 126 countries and regions.
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