2017 Toy of the Year Awards finalists revealed

"This year's TOTY finalists represent the finest examples of play value, originality and innovation across the hundreds of companies that make the US toy industry the strongest in the world," said Steve Pasierb, president and CEO of the Toy Industry Association.
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The Toy Industry Association has detailed the 100 finalists for the 2017 Toy of the Year (TOTY) Awards.

Between now and January 15th, 2017, consumers can visit www.ToyAwards.org to vote for their favourite toy picks in each of the 14 categories.

"This year's TOTY finalists represent the finest examples of play value, originality and innovation across the hundreds of companies that make the US toy industry the strongest in the world," said Steve Pasierb, president and CEO of the Toy Industry Association.

"Perhaps most importantly, these outstanding nominees have brought joy, laughter and learning to millions of children and families around the globe. We send each TOTY finalist good wishes and look forward to honoring the top toys of the year at the TOTY Awards gala in just a few months."

This year's finalists were selected from 700 nominees submitted by more than 250 companies of all sizes by 25 judges, including toy and play experts, retailers, academics and journalists.

The winners in each of the 14 categories and the Toy of the Year will be selected based on votes from mass and specialty toy retailers, media, TIA members, and consumers. The "People's Choice" award winner will be selected solely by consumer votes cast at www.ToyAwards.org.

Winners will be announced at a TOTY Awards ceremony held on Friday, February 17th, 2017 at the Intrepid Air and Space Museum.

See the finalists in each category below.

Toys that include action figures and their play sets/accessories

  • DC Super Hero Girls Action Figure Assortment by Mattel
  • Fossil Hunter Lottie by Arklu
  • IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figures by IAmElemental
  • PJ Masks Headquarters Playset by Just Play
  • Pokémon Throw 'n' Pop Poké Ball Duel Set by Tomy
  • Stikbot by Zing
  • Transformers Generations Titans Return Fortress Maximus Action Figure by Hasbro

Toys that are designed for active/outdoor play

  • 3-in-1 EZ Fold Wagon by Radio Flyer
  • Air Hogs Helix Sentinel Drone by Spin Master
  • Bunch O Balloons by Zuru
  • Hot Wheels Sky Shock RC Vehicle by Mattel
  • Nerf N-Strike Modulus Tri-Strike Blaster by Hasbro
  • Sky Viper v2400FPV HD Streaming Drone with FPV Headset by SkyRocket Toys
  • VEX Robotics Zip Flyer by Hexbug
  • Xtreme Cycle Moto-Cam by Wicked Cool Toys

Arts and crafts, construction and other indoor toys that inspire creative play through various forms of activity

  • Circuit Scribe Maker Kit by CircuitScribe
  • Crayola Air Maker Sprayer by Crayola
  • K'NEX 3-in-1 Classic Amusement Park Building Set by K'NEX Brands
  • Lionel Mega Tracks Corkscrew Chaos Master Set by Lionel
  • Mighty Makers Directors Cut Building Set by K'NEX Brands
  • Mover Kit by Tech Will Save Us
  • My Fairy Garden Magical Cottage by Play Monster

Toys that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

  • Dorbz by Funko
  • Gift 'ems by Jakks Pacific
  • LEGO Minifigures - The Disney Edition by LEGO
  • Num Noms by MGA Entertainment
  • Pop! By Funko
  • Shopkins Season 6: Chef Club by Moose Toys
  • Tonka Tinys by Funrise

Toys that include building and engineering sets

  • Arckit Go Colours by ARCKIT Div. of MBM Building Systems
  • Grippies Builders by Guidecraft USA
  • LEGO Friends Amusement Park Roller Coaster by LEGO
  • Marine Rescue Center by Build & Imagine
  • Meccano Micronoid by Spin Master
  • Tinkerbots by Tinkerbots
  • Walking Robot 45PC Set by Magformers

Toys that include plush, baby, toddler, and fashion dolls, and their play sets/accessories

  • Barbie Fashionista Doll by Mattel
  • Disney Frozen Northern Lights Elsa by Jakks Pacific
  • Elena of Avalor Adventure Dress Doll by Hasbro
  • Project Mc2 Experiments with Doll Sets by MGA Entertainment
  • Shopkins Core Shoppies by Moose Toys
  • Stargazer Lottie Doll by Arklu
  • WellieWishers by Mattel

Children's board, card, electronic, or other physical game formats or puzzles (does not include video games or apps)

  • Bloxels by Mattel
  • Circuit Maze by ThinkFun
  • Escape Room the Game by Spin Master
  • Imhotep by Thames & Kosmos
  • Maze Racers by FoxMind Games
  • Simon Air Game by Hasbro
  • Speak Out by Hasbro
  • Yeti in My Spaghetti by PlayMonster

Toys that are developed for infants/preschoolers (up to 5 years)

  • Doc McStuffins Toy Hospital Care Cart by Just Play
  • Go! Go! Smart Friends Enchanted Princess Palace by VTech
  • IO Blocks Vehicles by Guidecraft USA
  • Razor Jr. T3 Scooter by Razor USA
  • Robot Engineer by Thames & Kosmos
  • Wash 'N Go Wooden Car Garage by KidKraft
  • Zoomer Marshall by Spin Master

Toys that utilise innovative design, technology, or manufacturing processes to enhance play value

  • CHiP by WowWee USA
  • Cozmo by Anki
  • Fisher Price Think & Learn Code-a-pillar by Mattel
  • Hatchimals by Spin Master
  • Mebo by SkyRocket Toys
  • Project Mc2 H2O Car by MGA Entertainment
  • Special Edition Battle-Worn BB-8 with Force Band by Sphero

Character or property that has had success spreading its brand throughout the industry

  • DC Super Hero Girls
  • Disney's Elena of Avalor
  • Paw Patrol
  • Pokémon
  • Shopkins
  • Star Wars
  • Trolls

A new company (created within the last 2 years) that has brought to market an outstanding toy

  • 3DoodlerStart Essentials Pen Set by WobbleWorks
  • Acids, Bases and pH Chemistry Kit by Yellow Scope
  • CogniToys Dino by CogniToys
  • Geometry Strategy by Games by Bright of Sweden
  • IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figures by IAmElemental
  • Malia's House by Build & Imagine
  • Superhero Will by Wonder Crew

Toys primarily distributed through specialty retailers

  • Automoblox C9 Sportscar by PlayMonster
  • Design & Drill BrightWorks by Educational Insights
  • Flappy Animated Elephants by Gund a Division of Enesco
  • LEGO Disney Castle by LEGO
  • Melody Doll and Book by Mattel
  • Nano Nitro Slingshot by Hexbug
  • Perplexus Q-bot by PlayMonster

Physical toys that are electronic or interact with a smart-phone, tablet or gaming device

  • Air Hogs Connect: Mission Drone by Spin Master
  • CodeGamer by Thames & Kosmos
  • LUMI by WowWee USA
  • MOTA JETJAT Ultra Streaming Nano Drone by MOTA
  • Sky Viper Hover Racer by Sky Rocket Toys
  • Wonder Workshop's Dash & Dot by Wonder Workshop
  • Zoomer Chimp by Spin Master

Toys that are powered or non-powered vehicles, and their play sets/accessories

  • Air Hogs – Star Wars X-wing vs. Death Star, Rebel Assault - RC Drones by Disney Consumer Products
  • Disney Princess Carriage by Dynacraft
  • Go! Go! Smart Wheels® Treasure Mountain Train Adventure by VTech
  • Hot Wheels A.I. Intelligent Race System by Mattel
  • LEGO Technic Porsche 911 GT3RS by LEGO
  • Telsa Model S for Kids by Radio Flyer
  • XPV RC Skateboarding Mikey by Jakks Pacific


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