2015 Toy of the Year Awards finalists revealed

83 finalists will now be whittled down to the winners in 12 categories, to be announced at the Toy of the Year Awards in February 2015.
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The Toy Industry Association has revealed the 83 finalists for the 2015 Toy of the Year Awards.

Between now and January 11, 2015, toy enthusiasts of all ages can vote for their favourite toys, games and properties across 12 categories in what has been dubbed as the Oscars of the toy industry.

The finalists have been selected from more than 600 nominations, submitted by 159 companies and were chosen by a panel of sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers and toy retailers.

The winners – including the overall Toy of the Year and People’s Choice awards – will now be announced at the Toy of the Year Awards ceremony held on Friday, February 13th, 2015.

The TOTY Awards celebrate the creative spirit of the North American toy industry and represent a broad array of skill-building playthings that enrich the lives of children around the world,” said Carter Keithley, TIA president and CEO.

“The awards programme also supports the philanthropic work of the Toy Industry Foundation, which partners with generous toy companies throughout the year to bring brand new toys to children in need.”

The finalists for the 2015 Toy of the Year Awards, are:

Activity toy of the Year
Arts and crafts, construction and other indoor toys that inspire creative play through various forms of activity

Crayola Paint Maker by Crayola
Hot Wheels® Airbrush Auto Design by Mattel, Inc.
It's My Biz by Fashion Angels
LEGO Mixels by LEGO Systems, Inc.
Roominate Chateau by Roominate
Washi Tape Stickers by Klutz

Boy toy of the Year
Toys developed for boys of any age

Disney Planes: Fire & Rescue Fire Blastin' Dusty Crophopper by Mattel, Inc.
Marvel Super Hero Mashers by Hasbro, Inc.
Max Tow Truck by JAKKS Pacific, Inc.
Teenage Mutant Ninja Turtles Movie Action Figures by Playmates Toys

E-connected toy of the Year
A physical toy or game that is app-enabled or otherwise interacts with a smartphone, tablet or gaming device

BARBIE® Fashion Design Maker™ Doll by Mattel, Inc.
Kurio Xtreme by Techno Source
LeapTV™ by LeapFrog
LEGO® FUSION by LEGO Systems, Inc.
Skylanders Trap Team™ by Activision Publishing, Inc.
Tiggly Counts by Tiggly / Kidtellect, Inc.
Virtual Design Pro by Crayola

Educational toy of the Year
Toys that help children to develop special skills and knowledge through play

GeoSafari® Jr. My First Microscope by Educational Insights
GoldieBlox™ and the Builder’s Survival Kit by GoldieBlox™, Inc.
InnoTab® MAX by VTech®
LeapBand™ by LeapFrog
LEGO Technic by LEGO Systems, Inc.
Little Scholar™ by School Zone Publishing
Remote-Control Machines DLX by Thames & Kosmos

Game of the Year
Children’s board, card, electronic or other physical game formats and puzzles
(does not include video games or apps)

Bounce-Off™ Game by Mattel, Inc.
Disney Eye Found It Game by Wonder Forge
Kanoodle® Genius by Educational Insights
Peek-A-Doodle Doo!™ by Fat Brain Toy Co.
Simon Swipe™ by Hasbro, Inc.

Girl toy of the Year
Toys developed for girls of any age

Barbie® Endless Curls by Mattel, Inc.
Cool Baker Magic Mixer™ by SPIN MASTER
Design Your Own Jewelry – Charm Bracelet Kit by Sugar Lulu
Disney Princess Palace Pets: Magic Dance Pumpkin by Blip Toys
Doc McStuffins Walk N’ Talk Doc Mobile Doll by Just Play
LEGO® Disney Princess™ by LEGO Systems, Inc.
Shopkins™ Small Mart Playset by Moose Toys

Infant/toddler toy of the Year
Toys developed for infant children and toddlers (ages up to 36 months)

Go! Go! Smart Animals™ Zoo Explorers Playset™ by VTech®
Gymotion Activity Playland™ by Yookidoo®
In My Room Jr.™ – Mr. Happy Moon by Uncle Milton Industries
Lamaze® Pippin the Push Along Pup by TOMY International
PipSquigz™ by Fat Brain Toy Co.
Tree Top Adventure™ by The Manhattan Toy Company®
Twinkling Firefly Frog™ by Cloud b®

Innovative toy of the Year
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value

Hot Wheels® Street Hawk by Mattel, Inc.
Laser Maze™ by ThinkFun, Inc.
Loopa by Yvolution
MiP™ by WowWee
OGOBILD with AnimateIt! Studio Kit by OgoSport LLC
Osmo by Tangible Play, Inc.
Ozobot by Evollve Inc.

Outdoor toy of the Year
Toys designed for outdoor play

Fantasia™ Bubble Machine by Bubble Blitz™ by Imperial Toy
Firetek™ Bow by Zing Toys
FUZE Cyclone Water Blaster by Skyrocket Toys
Kidoozie® Hop & Squeak Pogo Jumper by International Playthings
Nerf Rebelle Dolphina Bow by Hasbro, Inc.
Razor PowerRider 360 by Razor USA LLC
Y Fliker LIFT by Yvolution

Preschool toy of the Year
Toys developed for preschool-aged children (aged 3-5)

Camp Site by PLAYMOBIL®
Doc McStuffins Get Better Talking Mobile by Just Play
Kidizoom® Smartwatch by VTech®
LEGO® Juniors by LEGO Systems, Inc.
Razor Jr. Zombie and Monster Kix scooter by Razor USA LLC
Snow Glow Elsa by JAKKS Pacific, Inc.

Property of the Year
Property that had the greatest success spreading its brand throughout the industry

Disney’s Frozen (The Walt Disney Company)
Minecraft™ Series 2 (Mojang/Jazwares LLC)
Skylanders Trap Team™ (Activision Publishing, Inc.)
Teenage Mutant Ninja Turtles (Nickelodeon)

Speciality Toy of the Year
Toys primarily distributed through specialty retailers

Balance Boat: Endangered Animals Game by BeginAgain
Gravity Maze™ by ThinkFun, Inc.
Green Toys® Safe Seas Set by Green Toys
Magnetron by Tegu
Monster Sewing Workshop by Thames & Kosmos
Squigz® by Fat Brain Toy Co.
VEX® Robotics Spider, HEXBUG® by Innovation First International


2017 Toy of the Year Awards finalists revealed

"This year's TOTY finalists represent the finest examples of play value, originality and innovation across the hundreds of companies that make the US toy industry the strongest in the world," said Steve Pasierb, president and CEO of the Toy Industry Association.

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