2015 to be a strong year for Shopkins

“Shopkins certainly ticks all the boxes for the next collectable craze” says Bulldog Licensing
Author:
Publish date:
Social count:
0

Shopkins has all the ingredients to become the next playground craze, according to the collectable brand’s licensing agency, Bulldog Licensing.

The property – focusing on a range of grocery shop characters – made its UK debut at this year’s Brand Licensing Europe, where it was reportedly met with “phenomenal reaction.”

With series two set to launch by the end of the year, Bulldog is looking to build on the current appeal of the range, and propel the property to the next big craze.

“Based on the reaction at the show and the number of proposals we have already received, we believe 2015 will be a very strong year for Shopkins,” said Bulldog Licensing MD, Rob Corney.

“Licensees and retailers are attracted to the proven appeal and success of the toy range, and are hungry for a strong new girls property.

“We already have a number of proposals on the table. Shopkins certainly ticks all the boxes for the next collectable craze.”

The licensing agent believes that the range now has huge potential for a cross category programme over the next year, which will start with products aimed at allowing enhancing the consumer’s engagement with the toy itself.

“We will then move on to products that extend the brand and allow fans of Shopkins to enjoy their favourite brand in areas such as fashion, home and more.

“In terms of further toy lines, we are already in advanced discussions for plush, arts and crafts and games,” Corney revealed to ToyNews.

“For all product it is really important for us to maintain the relevance to the core product brand values.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.