Conducted by the UN Inter-regional Crime and Justice Research Institute (UNICRI), the study has also found counterfeiters are more likely to focus on well-known brands and popular items from the year.
The majority of counterfeit products marketed in the EU come from China, Thailand, Morocco or Turkey and involve major international criminal organisations including the Chinese triads, the Japanese Yakuza, the Italian Camorra and the Russian Mafia.
John Anderson, head of the Global Anti-Counterfeiting Group said: "The whole point of counterfeiting is to cash in on perception of what a brand is valued at, so they would tend to be going for the very popular toys of the year,"
"What you've got to look out for is street markets, people selling things out of catalogues door-to-door, and of course, most of all these days, over the Internet. Unless you are going to an extremely good, reputable, secure site, there is a more than 50 percent chance that you're buying a fake - whether it's a toy, pharmaceutical or anything."