90s TOMY toy line and kids’ entertainment franchise, Beyblade, is finding a new home on YouTube courtesy of the kids’ network and studio, WildBrain.
The company has just signed a two-year deal with the Beyblade brand owner Sunrights, to develop and manage a global YouTube strategy for Beyblade Burst.
This is the a third-generation series from the global kids’ franchise and will come complete with an influencer campaign with YouTube’s BeybladeGeeks, in support of the various brand activities around Beyblade Burst this year.
“Since its launch in 1999, Beyblade has become a global phenomenon, amassing millions of fans around the world,” said Michael Carroll, business development manager, WildBrain.
“This presents a significant opportunity to create unique video content on YouTube. By leveraging our expert data and insights, alongside the team at Sunrights, we are confident we can develop a lading YouTube strategy to create and manage new Beyblade Burst content that fans both old and new can enjoy.”
Kaz Soeda, managing director of Sunrights, added: “YouTube, which is now available in 88 countries and in 76 languages is a huge draw for our active, connected and growing Beyblade Burst fan base around the world.
“We are excited by the opportunity to work with WildBrain and BeybladeGeeks to give these fans an even more robust Beyblade Burst experience, with an expanded presence and unique YouTube content.”
WildBrain will manage Beyblade Burst local language channels and use existing episodic content from the popular animated series to develop a wider global audience for the franchise.
As part of WildBrain’s influencer campaign with BeybladeGeeks, the studio will produce six original Beyblade Burst videos for launch on the channel. The content will support the new line of innovative battling tops and the Beyblade Burst World Championship, to be held at Kidexpo in Paris this November.