“Licensing provides a route for retailers to both differentiate themselves from their competition and to reinvigorate product categories,” says Jessica Blue, event director of Brand Licensing Europe.
“Licensing is becoming more and more important to the High Street retailer. Stores that did little or no licensing back in the early 2000s are now fully embracing it and stocking extensive ranges.”
Indeed, in 2011 the show’s retail audience grew by 22 per cent and, as the 2012 event looms on the horizon, Blue and her team are focused on building on that number.
And it’s not just retailer figures which are up – the 2011 event was hailed as the biggest and busiest in BLE’s history, with 252 companies exhibiting and total attendance reaching 7,431...