ToyNews’ sister site, Licensing.biz has published the 2017 Power List of the most influential brands in licensing online for all to read, now.
Find out what toy brands have cracked the list this year by clicking here.
Voted for by independent professionals from across the licensing industry – including licensors, licensees, retailers, agents, experts and others – the four categories of the Power List span Character & Entertainment, Brands, Art & Design and Sports.
Each category has its own stand-out winners, with PAW Patrol taking the top spot in Character & Entertainment for a second year running, while celebrating its fifth year at the top, LEGO has once again swept the Brands listing.
V&A has once again been listed as the most influential brand in the Art & Design category, while Manchester United has toppled last year’s number one, Rio 2016, as the most influential brand in Sports.
You can read the full list of brands to crack this year’s Power List simply by clicking here.