With this year’s New York Toy Fair done and dusted, it’s a good time to look back at exactly what happened.
Top of the list for me was the huge LEGO booth that revealed some 300 new sets.
This included some expected new kits in the City, Ninjago, Friends, Star Wars and Mixels ranges. But also had some new products in the form of Scooby Doo, Jurassic World, Marvel’s Avengers: Age of Ultron, Marvel’s Ant-Man.
Add to this list prototype sets for Minecraft, some new Juniors sets and retro styled Classic sets and you have the full list.
If you still want more details, here’s a full set of videos on each and every reveal from the LEGO booth.
LEGO Scooby Doo was reminiscent of The Simpsons sets from last year in terms of the kind of franchise they are working with. Here though things felt better matched to LEGO. The Mummy Museum Mystery, Plane Adventures, Mystery Machine, Haunted Lighthouse and Mystery Mansion each focused on different Scooby episodes.
This transforms the LEGO Friends mini-figures into a fantasy role-play theme with keys to collect and portals to open. Emily needs the help of the elves to return home after falling through a hole into the world. Eight sets, with accompanying digital content will offer fantasy role-play and story starters including Farran and the Crystal Hollow, Elves’ Treetop Hideaway and Pegasus Sleigh.
As you would expect the LEGO Jurassic World sets take their cue from the Jurassic World film. However with the film not out until June 12th the kits shone some light on both the plot and characters in the movie.
This also fleshed out what the LEGO Jurassic World video-game would look like, with big-fig dinosaurs and character mini-figs on display that are likely to be seen in TT Games’ LEGO gaming experience.
This year, we have sets including The Dungeon, The Snow Hideout, The Nether Fortress and The Desert Outpost. Interestingly these kits were on display even though in quite an early prototype form. It shows the power of Minecraft that LEGO felt the need to include these even in uncompleted form.
LEGO City was one of the most expanded ranges in the LEGO booth this year. There were thirty new sets in the LEGO City series broken down into themes - Swamp Police, Demolition, Space Port, Town Transport and Sea Exploration themes.
Marvel and DC Comics tie-ins continue this year with Marvel’s Avengers: Age of Ultron and Marvel’s Ant-Man. Additionally there were new sets for LEGO Super Heroes: DC Universe including two new Batman and five Justice League sets.
While anything for The Force Awakens was on total lock down at Toy Fair there was still a lot of LEGO Star Wars inspired by classic Star Wars films, the animated television series Star Wars Rebels. Also, and more unusually, there were some large constructible figures. These provide classic characters like Luke and Darth Vader in super sized figure form.
LEGO Mixels were back again and continue to be popular. Series 4 has just released and will be joined by Series 5 in June and Series 6 in October. Each of these releases includes a tribe with glow in the dark elements.
These sets continue to focus on lifestyle role play like the Vet Clinic, Tourism and Pop Star sub-themes. Although some question the wisdom of splitting out products by gender, the Vet Ambulance, Air Balloon and Recording Studio each looked very good and are complemented by television content through the year.
The LEGO Ultra Agents sets get a nice refresh, but more interesting now provide a new app that uses special carbon fibre AppBricks to interactive with the tablet screen. The app worked well and managed to integrated with the theme of the series while also extended game-play.
Duplo, Juniors and Classic
My First Farm, Airport and My First ABC, along with licensed themes Disney Princess, Cars and Jake and the Never Land Pirates were each well designed. These are joined by new licence for Disney’s Doc McStuffins and Sofia the First sets.
LEGO Juniors is the next step on from Duple and features more modular bricks along with step-by-step instructions to help young builders gain confidence. Finally, a new LEGO Classic range also offers assorted basic bricks to provide building inspiration along similar lines to sets of old.
The saga continues with new television episodes on Cartoon Network and some twenty new sets. Along with flying Airjitzu action toys are more traditional building sets like the Titanium Dragon, Ninja Mobile Base and Lava Pit Battle.
Skull Island, Soldiers Fortress and Brick Bounty Pirate Ship are instantly familiar although reconfiguring the Pirates theme with fresh building challenges. This is familiar territory compared to some of the more novel introductions, but the Pirate theme is still strong and worked well.