Viacom Nickelodeon Consumer Products president Pam Kaufman will take part in a opening day keynote at this year’s Brand Licensing Europe.
Kaufman will share her insights into the changing retail landscape, why the newly formed, globally aligned VNCP positions the organisation for success, and where consumer products fit into Viacom’s larger strategy.
She will be joined on stage by License Global content director Amanda Cioletti during the opening day keynote.
“Brand Licensing Europe is one of the industry’s premiere events, and I am honoured to be part of this year’s programme. 2018 was a pivotal year in retail and also a year of big challenges at Viacom Nickelodeon Consumer Products, as we became one globally unified team earlier this year,” said Kaufman.
“At VNCP, we have been meeting the changing retail landscape head on, reinventing everything from the content and products we make, to how we market and to whom.”
BLE organisers have also unveiled the full seminar programme online at https://www.brandlicensing.eu/agenda. With more than 50 licensing experts delivering 30 sessions across the Brands & Lifestyle Theatre and Licensing Academy, this year’s content covers everything from the latest innovations in food and beverage licensing to gaming, heritage, pre-school, fashion and more.
“In the Brands & Lifestyle Theatre, National Geographic’s Helen Mansell-Stopher will present a thought-provoking session on ethical licensing; Sanrio will discuss the creation of Little Miss Inventor and how it has capitalised successfully on the battle to get girls involved in STEM subjects, Richard Pink has a great session on driving value from promotional licensing, plus we will have three food and beverage sessions with great case studies from licensees and licensors, including Chupa Chups,:” said BLE brand director, Anna Knight.
“Meanwhile, in the Licensing Academy, in addition to Pam’s keynote, LIMA UK managgin director Kelvyn Gardner is planning a fantastic global licensing session featuring the LIMA Chapter HEads, the Moomin team will tell us about the new Moominvalley animation and Billy Langsworthy from Mojo Nation is back with a Playing with Brands panel and a fireside chat with Tech Will Save Us.
“We also have our keynote on the IOC’s new licensing strategy. I would strongly advise visitors to arrive early - these sessions are going to be popular and busy.”
National Geographic director UK licensing, Mansell-Stopher, commented: “Our session will show how we are bringing the 130 year old brand with a rich scientific history to life through consumer products, with a key focus on driving sustainable, biodegradable materials and products which help protect the future of the planet.”
Maria Makaroff, creative director and executive producer, Gutsy Animation and Sophia Jansson, creative director, Moomin Characters, will present The Moominvalley Animation Series - creating a new take on a beloved heritage brand in the Licensing Academy at 11am on the Tuesday.
BLE’s educational content is free for all visitors.