US TOY FAIR: Lego extends Harry Potter deal

Warner Bros Consumer Products to continue partnership as the firm unveils new construction sets and a game.
Publish date:
Social count:
5_Harry Potter logo 300.jpg

Under the agreement, Lego will roll-out six new construction sets based on iconic scenes and locations, including the Hogwarts Castle, Hagrid's Hut, Hogwarts Express and Quidditch Match. Available in October, the sets feature new and newly decorated minifigures.

Also new to the range will be a constructible board game called Hogwarts, launching in August.

Karen McTier, executive vice president of domestic licensing and worldwide marketing at WBCP commented:

"We have enjoyed a longstanding, successful partnership with The Lego Group around Harry Potter and we are delighted to continue this relationship as we approach the release of the seventh film.

"Fans of the franchise will be excited to discover the wonderfully original Lego products inspired by the beloved stories and characters.

Jill Wilfert, vice president of global licensing at The Lego Group said: "The world of Harry Potter has inspired some of our most successful products and we are thrilled to continue creating imaginative play opportunities for fans everywhere.

"The magical stories brought to life in the films give us the potential for an incredible array of offerings, the best of which are represented in our upcoming lines."

WBCP and TT Games also announced Lego Harry Portter: Years 1-4, the latest addition to the Lego video games franchise. The game will be released this May on multiple gaming platforms.

Meanwhile, Lego will start selling its board games range in the US this summer. The firm will announce ten board games at the US Toy Fair including licensed lines based on Toy Story 3, Prince of Persia, Star Wars 3 and the Harry Potter game.

Also included in the new US range will be the Minotaurus and Ramses Pyramid games, which have already seen success in the UK.

Soren Torp Laursen, president of Lego Americas said: "We are pretty sure we are sitting on a formula that will be worthwhile for the retailers to support."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.