US: Skylanders Monopoly in the works - ToyNews

US: Skylanders Monopoly in the works

Two hit toy brands collide thanks to a partnership between Activision and USAopoly.
Author:
Publish date:
skylanders-monopoly.jpg

Skylanders brand owner Activision has confirmed Skylanders Monopoly is in the works, along with several other new products and licensees.

The official product will be produced by USAopoly.

Other newly signed licensees which will support the Skylanders franchise include American Greetings with party goods and greeting cards; consumer electronic products by KIDdesigns; athletic shoes and slippers by Cortina Leomil Group and Skylanders-branded personal care items and novelty stationery by MZBerger.

Activision also announced a host of other partnerships at the 2013 Licensing Expo in Las Vegas this week, including merchandising plans for its hit Call of Duty video game property and upcoming game Destiny. The latter is being produced by the original developers of the popular Halo series.

Read more on Licensing.biz

Picture credit: Skylanders Galaxy blog

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.