Underground Toys signs Avatar - ToyNews

Underground Toys signs Avatar

Firm inks deal with 20th Century Fox to produce a range of gift items based on the film.
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Ambitious Underground Toys has signed a UK deal with 20th Century Fox to produce an extensive line of gifts inspired by forthcoming movie, James Cameron's Avatar.

The range will look to capture the essence of Cameron's vision, according to the company. It will depict heroes, creatures and vehicles straight from the movie on luminescent wall scrolls, mugs, key chains, dog tags, jewellery, mobile phone accessories, pin badges and flat and figural key chains.

To read the full story on our sister site, Licensing.biz, please click here.

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