UK's new flagship LEGO Store to open on November 17th - ToyNews

UK's new flagship LEGO Store to open on November 17th

Leicester Square site will be the biggest LEGO Brand Retail Store in the world.
Publish date:
Social count:

The UK's new flagship LEGO Store in Leicester Square will open on November 17th.

The new landmark store will be the biggest LEGO Brand Retail Store in the world, the 37th LEGO store in Europe and cover 914 sqm total area over two floors.

A LEGO Big Ben, made from more than 200,000 bricks, is currently being built brick-by-brick and will dominate both levels of the store. The LEGO store version will also feature a working clock face, which will be illuminated at night.

The store will also boast a LEGO retail environment, exclusive product sets, hands-on building areas, building demonstrations and a Pick & Build Brick Wall.

“We want to inspire and develop children across the globe through creative LEGO play experiences, and our LEGO Brand Retail stores allows children, parents and fans to explore the many different LEGO products while getting a truly unique and immersive experience of the LEGO brand," said Loren Shuster, executive vice president and chief commercial officer at the LEGO Group.

"I am looking forward with excitement to November 17th, where children and parents are invited to experience a world beyond their imagination as they venture for the first time inside the new store. I am sure that the unique brick-built symbols of London featured in the store will excite fans worldwide as well as in the UK.”

Also exclusive to the Leicester Square store is the new LEGO mascot, Lester the tea-drinking LEGO Minifigure.


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.