Ty UK extends Sanrio licence for new Hello Kitty characters

Firm widens relationship with Fluid World, UK licensing agent for Sanrio to produce beanies for five new characters.
Author:
Publish date:
Social count:
0
5_Sanrio Ty Hello Kitty Chococat.jpg

The new Sanrio characters are set to launch in the UK this autumn in celebration of Sanrio's 50th anniversary.

Beanies of Kuromi, Badtz Maru, Chococat (pictured), My Melody and Keroppi will launch alongside Hello Kitty in key retailers from October 2010 in line with the celebrations for Sanrio’s 50th.

Each will come with a swing tag booklet that contains information about all of the characters in the range, including Hello Kitty, to make the connection and encourage collectability. A full roll-out is planned for 2011.

Libby Grant, brand director, Fluid World said: “We’re delighted to confirm Ty UK as one of the first licensees for the Sanrio collection. They are a prolific licensee with a proven ability to contribute to the commercial development of licenses through innovative product development and marketing.

"We’ve very much enjoyed working with Ty on the Hello Kitty Beanies which are one of our top selling products in the UK and we look forward to repeating this success with five additional characters when they launch later this year.”

Stephen Gomez, business development director, Ty UK added: “We have been working with Fluid World and Sanrio for a couple of years now and Hello Kitty is by far the strongest licence we posses.

"Its longevity far surpasses any of the other properties that we’ve worked with. We jumped at the opportunity to develop and produce Beanies for the other Sanrio brands and we’re certain that just like Hello Kitty, these Sanrio characters will triumph at retail.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.