Ty joins wristband craze with Hello Kitty licence

Ty UK to launch Beanie Bandz for a number of Sanrio characters, kicking off with Hello Kitty.
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Inspired by the craze currently taking the US by storm, the elasticised, silicone wristbands are worn like a regular bracelet. They can be stretched to go onto the wrist, but always revert back to their original shape.

Ty's Sanrio Beanie Bandz will be the first licensed ones to be launched in the UK.

Hitting retail from mid-September, a pack of 12 Hello Kitty Beanie Bandz will be £3.99, with the firm pushing the range at Autumn Fair next week.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.