Ty joins wristband craze with Hello Kitty licence

Ty UK to launch Beanie Bandz for a number of Sanrio characters, kicking off with Hello Kitty.
Publish date:

Inspired by the craze currently taking the US by storm, the elasticised, silicone wristbands are worn like a regular bracelet. They can be stretched to go onto the wrist, but always revert back to their original shape.

Ty's Sanrio Beanie Bandz will be the first licensed ones to be launched in the UK.

Hitting retail from mid-September, a pack of 12 Hello Kitty Beanie Bandz will be £3.99, with the firm pushing the range at Autumn Fair next week.

To read the full feature on our sister site, please click here.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019