Inspired by the craze currently taking the US by storm, the elasticised, silicone wristbands are worn like a regular bracelet. They can be stretched to go onto the wrist, but always revert back to their original shape.
Ty's Sanrio Beanie Bandz will be the first licensed ones to be launched in the UK.
Hitting retail from mid-September, a pack of 12 Hello Kitty Beanie Bandz will be £3.99, with the firm pushing the range at Autumn Fair next week.
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