Toy firms scoop Licensing gongs

Hasbro, Christys and Imagination Games were among the winners at last night's Licensing Awards.
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Hasbro won the award for Best Licensed Toy or Game range for In the Night Garden; Imagination won the Best Licensed Interactive award for its Planet Earth DVD and Christys won the award for Best Licensed Dress Up.

The judging for the product categories, for which 4,500 products were entered, was conducted by a panel of over 40 of the top retail buyers including those from Amazon, Boots, Bhs, Clinton Cards, Debenhams, HMV, Mothercare, New Look, Tesco, WHSmith and Woolworths.

The judges assessed each product entry considering the following criteria; the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. The award categories recognise products, retailers and property owners. This year’s awards categories include five new awards dedicated to brand licensing (encompassing sports, celebrities as well as general brands).

Ian Hyder, Director, The Licensing Source Book, commented: “The Licensing Awards definitely hit the spot this year. Over 1000 guests attended the star-studded event with top notch entertainment, a record level of attendance, number of entries and sponsors. We have created the winning formula for a top night that is now a firm favourite in the industry calendar that really puts licensing in the spotlight.”

For a full list of winners visit Licensing.biz

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