TOY FAIR DAILY: Kid-sized Batmobile rolls into Olympia

MV Sports launches its first line of Batman licensed wheeled toys.
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Warner Bros Consumer Products UK has teamed up MV Sports to launch a line of Batman licensed wheeled toys at Toy Fair.

The stand out product in the outdoor play range is a child’s life size Batmobile car. Priced £149.99 RRP, it will launch alongside a Batman bike this autumn/winter in time for Christmas.

The collection also includes a scooter, skateboard and safety helmet, which are set to hit retail this Easter.

Paul Bufton, general manager, Warner Bros. Consumer Products UK said: “MV Sports has developed a fantastic range that truly reflects Batman’s reputation as one of the world’s coolest super heroes. The Batmobile will be a dream come true for kids who want to make believe they’re the caped crusader and it’s certain to be on every boy’s wish list this Christmas.”

Phil Ratcliffe, Sales and Marketing Director for MV Sports comments, “We really had fun designing the Batman range and the reaction from retailers so far has been incredibly positive. The Batmbobile in particular is generating a lot of buzz and we’ve received interest from a number of major retailers."

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