TOY FAIR DAILY: InspirationWorks signs Scooby Doo

Firm signs deal with Warner Bros. Consumer Products to produce electronic entertainment toys for the property.
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InspirationWorks is developing a range of innovative and fun electronic toys that reflect the mayhem and laughter of the Scooby Doo brand.

The products were unveiled in Hong Kong and will also be on show at Toy Fair on stand E50.

InspirationWorks is excited to add Scooby Doo, to its already strong licensed portfolio. Dave Martin, UK director and general manager said:

“Scooby was an obvious choice for us when further strengthening our licensed range.

“We are having great fun developing this new range and are extremely proud to be part of Scooby’s long term future as a preimum licensed property.”

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