Sanrio has signed a partnership with children’s ride-on luggage specialist Trunki.
Two Hello Kitty suitcase designs will launch in the UK in early spring 2014, during the celebrations of Hello Kitty’s 40th anniversary which started at the end of 2013.
The luggage deal, brokered by licensing agent Fluid World, will include the world’s first ever sparkle Trunki suitcase.
Rob Law, managing director at Trunki says, “We're over the moon to be collaborating with Hello Kitty.
"We've always admired how Hello Kitty has continued to innovate over the last 40 years, and look forward to growing our business alongside one of the world's most popular licenses for children."