TOY FAIR 2011: Underground Toys moves Doctor Who into plush sector

New deal with BBC Worldwide sees firm explore fresh category for hit property.
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Underground Toys has secured a deal with BBC Worldwide to create Doctor Who plush toys in all territories.

The collection will incorporate characters from the current series, plus a separate programme featuring characters from the Classic shows. Each will produce unique noises tailored to each model, and will be released in several sizes.

To read the full story on sister site, Licensing.biz, click here.

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