TOY FAIR 2011: Underground Toys moves Doctor Who into plush sector

New deal with BBC Worldwide sees firm explore fresh category for hit property.
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Underground Toys has secured a deal with BBC Worldwide to create Doctor Who plush toys in all territories.

The collection will incorporate characters from the current series, plus a separate programme featuring characters from the Classic shows. Each will produce unique noises tailored to each model, and will be released in several sizes.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.