TOY FAIR 2011: New Aardman Animations deal

Claymation expert signs deal for world record land speed project
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Wallace & Gromit creators Aardman Animations is participating in a new venture to help build the world’s fastest car.

Announced at this year’s Toy Fair, Aardman is throwing its weight behind the Bloodhound Project – a World Land Speed Record attempt aiming to inspire young people to pursue careers in Science, Technology, Engineering and Mathematics.

Aardman has captured exclusive rights to represent the venture worldwide.

At Toy Fair the claymation experts are announcing a deal with Hornby to help build replica scale models of the Bloodhound car.

Aardman is also at the key toy event to talk deals with other licensees.

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