TOY FAIR 2011: New Aardman Animations deal

Claymation expert signs deal for world record land speed project
Publish date:

Wallace & Gromit creators Aardman Animations is participating in a new venture to help build the world’s fastest car.

Announced at this year’s Toy Fair, Aardman is throwing its weight behind the Bloodhound Project – a World Land Speed Record attempt aiming to inspire young people to pursue careers in Science, Technology, Engineering and Mathematics.

Aardman has captured exclusive rights to represent the venture worldwide.

At Toy Fair the claymation experts are announcing a deal with Hornby to help build replica scale models of the Bloodhound car.

Aardman is also at the key toy event to talk deals with other licensees.



Flair scoops Aardman deal

Flair has signed a licensing deal with Aardman Animations to produce a range of creative play sets based on the firm's well-known character line-up.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019