TIME names LEGO as 'most influential toy of all time'

TIME interviewed toy historians and experts to create a list of the 13 most influential toys.
Publish date:
LEGO logo.png

TIME has named LEGO as the most influential toy of all time.

LEGO topped the list as the brand, TIME states, has 'redefined the potential of playthings'.

The construction hit was followed on the list by Barbie ('world’s most popular doll for girls'), GI Joe ('paved the way for other action figures') and the Nerf Bow and Arrow (changed Nerf’s entire brand to where it is today').

Other entries in the list include the Super Soaker, Star Wars figurines and Cabbage Patch dolls, while the most recent creation to make the list is the Doc McStuffins toy line.

Check out the list in full here.


Image placeholder title

The top 50 toys of all time

ToyNews asked the industry what they believed to be the greatest toys of all time, and the results are in. Billy Langsworthy runs down the 50 that made the list, and mourns a few that didn’t. Prepare to feel old.

Featured Jobs