They promised he would, and Mattel have delivered. Thomas & Friends really is going global in his new look, having signed exclusive licensing and broadcast deals with Corus Entertainment in Canada.
Nelvana has just signed the paperwork to become the exclusive Canadian licensing agent for Thomas & Friends across multiple merchandise categories - minus toys - which will be manufactured and marketed by Mattel itself.
Treehouse, the country’s leading pre-school channel is to be the new hub for the long-running Thomas & Friends series, which will be available across the network’s traditional and non-linear platforms, including Treehouse on Demand, Treehouse Classic and the Treehouse Go App,
“Thomas & Friends is one of the most iconic pre-school brands of all time and we are delighted to partner with Mattel and welcome it into the Corus family,” said Pam Westman, head of Nelvana Enterprises.
“With Thomas & Friends, we are on the right track to engaging pre-schoolers on our network and delivering the world’s favourite tank engine on multiple platforms across Canada.”
Tara George, country manager at Mattel Canada, added: “We could not pick a better broadcast and licensing partner for Thomas & Friends in Canada. The strength of Treehouse and Nelvana Enterprises in the Canadian preschool market is second to none.”