The 'Digilympics' Lego race gets underway

Minifigures will compete with one another during the Olympics via Twitter.
Publish date:

Forget the London Olympics and all the travel chaos that will no doubt ensue – The Digilympics promises to be a ticket-free and hassle-free event.

It’s a race between four Lego figures – one for the US, UK, Canada and Japan – and is powered solely by Twitter.

Consumers can tweet one of four accounts in order to make the respective Lego figure move across the running track. The figure with the most tweets will win.

Each week one winner will be named, with an overall winner crowned in August.

For more information visit the Digilympics website.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.