The 'Digilympics' Lego race gets underway

Minifigures will compete with one another during the Olympics via Twitter.
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Forget the London Olympics and all the travel chaos that will no doubt ensue – The Digilympics promises to be a ticket-free and hassle-free event.

It’s a race between four Lego figures – one for the US, UK, Canada and Japan – and is powered solely by Twitter.

Consumers can tweet one of four accounts in order to make the respective Lego figure move across the running track. The figure with the most tweets will win.

Each week one winner will be named, with an overall winner crowned in August.

For more information visit the Digilympics website.

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