Superman licence soars for Warner

Plus wave of new toys and collectables inspired by Batman, Hobbit and other WB stable brands
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Warner Bros is showcasing a huge toy programme this Toy Fair season.

The Hollywood giant has products inspired by the new Superman movie, Man of Steel, plus other DC Super Heroes, The Hobbit trilogy, plus The Big Bang Theory and Looney Tunes.

Licencees have signed up to produce toys and collectables for fans of all ages.

Leading the way is global master toy licensee Mattel, which is producing a wide range of action figures, vehicles, playsets and collectible figures inspired by the Man of Steel movie out in June.

LEGO, Neca, Thikway and Rubie’s are also releasing Man of Steel products.

“As excitement grows for the release of Zack Snyder’s new vision for Superman, Man of Steel, we head into this year’s toy fair season with a portfolio that really takes us to new heights,” said Brad Globe, president of Warner Bros. Consumer Products.

“Superman will always be a pop culture icon, and the upcoming summer action adventure will continue to fuel excitement for this fan-favorite Super Hero across the globe.”

Also on show during the toy fair season from Warner and its licensees are new products ready for the second Hobbit movie, more toys inspired by the evergreen Batman and DC Super Friends line and the classic Batman TV show - including new Barbie and Ken dolls 


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