SuperAwesome teams with LEGO for Mixels digital launch

The partnership will see the new line of collectables reach SuperAwesome’s network of 30 million children in the US and UK.
Publish date:
Social count:

SuperAwesome, the team behind Box of Awesome and Box of OMG, has teamed with LEGO to bring LEGO Mixels to its kids and teens’ marketing platform.

The partnership will see the new line of collectables from the construction toy firm launch across mobile and web, reaching SuperAwesome’s network of 30 million children in the US and UK.

LEGO Mixels marks the first global joint venture between LEGO and Cartoon Network with a franchise consisting of mix and match-able characters featuring new elements such as eyes, teeth and working ball-joints.

SuperAwesome’s marketing platform has also allowed the LEGO campaign to include an innovative HTML5 digital painting application, accessible from smartphones, tablets and computers.

Harry Harrison, LEGO Mixel brand manager, said: “With children today interacting with content across so many different channels, it can be a tough challenge to engage meaningfully across this competitive landscape.

“SuperAwesome’s multi-channel platform is the ideal environment to bring this new game-changing play theme to life in the digital realm.

“From designing their very own Mixels character to winning prizes, this digital campaign will offer a truly fun and interactive hub for LEGO Mixels fans.”

SuperAwesome’s CEO, Dylan Collins, added: “We are incredibly excited to be once again working with LEGO on such a groundbreaking new initiative.

“The combination of TV, digital and physical toys makes it a perfect entertainment experience for this new generation of kids.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.